Articles by Jacquelyn Ardam


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Google and (the) Alphabet

Almost as soon as Google announced that it was becoming Alphabet, the internet exploded with thinkpieces about the entity’s new name. Lowen Liu on Slate titled his piece: “Alphabet Is the Worst Name the New Google Could Have Called Itself.” Why? Because, as Liu writes, the name Alphabet “is banal to a menacing degree, a…